Collection
Why Your Brain Does That
The shortcuts your mind takes, and who has learned to use them.
11 cards
Need vs Want
The one-question filter
A need keeps life working; a want makes it nicer.
Opportunity Cost
The price of what you did not choose
The value of the best thing given up to get something else.
The Negativity Bias
Why bad news sticks
The brain's habit of weighing bad news more heavily than good.
Body Image
The comparison that is unfair by design
How a person pictures their own body, and how accurate that picture is.
The Bystander Effect
Why nobody helps, and how to break it
The tendency of a crowd to leave the helping to somebody else.
Lateral Thinking
The problem is the frame
Solving a problem by questioning the rules nobody stated.
The Algorithm
The editor you never chose
The set of rules deciding what a feed shows and in what order.
The Filter Bubble
The echo chamber you built without knowing
The narrowed view that comes from seeing only agreeable things.
The Attention Economy
You are the product
The business of holding attention and selling it to advertisers.
Confirmation Bias Online
The lie your brain prefers
The habit of trusting evidence that agrees with what is already believed.
Logical Fallacies
The argument that sounds right but is not
Arguments that follow a broken pattern while sounding convincing.