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The Rule of Three. The presenter's oldest tool.

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The Rule of Three

The presenter's oldest tool

The pattern that three items make and two items do not.

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"Life, liberty, and the pursuit of happiness." Three items is the smallest number that creates a pattern. The brain registers one as a statement, two as a comparison, and three as a pattern. Presentations, arguments, and stories land harder when they come in threes.

  • Three is not a limit. It is a structure. "Tell them what you will say, say it, tell them what you said." Three steps.
  • Try building your next school presentation around three points. Not two, not five. Three.
SourceCorbett, Classical Rhetoric (1965)
Cognitive grouping research, Miller (1956)

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